Liquid Death is committed to protecting personal information through responsible data practices designed to promote transparency, security, and customer confidence. The company understands that maintaining trust requires careful handling of information collected through websites, digital services, purchasing activities, customer communications, and other interactions. This privacy statement explains how personal information may be collected, used, stored, shared, and protected, while also describing the choices available to individuals regarding their personal data.

When visitors interact with the company’s online platforms, certain information may be collected to provide requested services and create a smoother customer experience. Information may be provided directly by users when they create accounts, complete purchases, contact customer support, participate in promotions, subscribe to communications, or engage with available features. This information may include names, email addresses, phone numbers, delivery details, account information, transaction records, and other details necessary to complete requests and provide appropriate assistance.

Transaction-related information is handled with care to support secure purchasing experiences. Payment details are generally processed through trusted third-party payment providers that specialize in managing financial transactions. These providers maintain their own security procedures and systems to protect payment information during processing. The company limits the amount of sensitive financial information retained within its own systems and focuses on maintaining secure methods for completing purchases and managing customer transactions.

In addition to information provided voluntarily, certain technical details may be gathered automatically when users visit the website or interact with digital services. This information may include device information, browser type, operating system details, internet protocol addresses, website activity, pages viewed, general location information, and interaction patterns. These details help the company understand how visitors use the platform, improve website performance, identify technical problems, strengthen security measures, and enhance overall functionality.

Collected information may be used for several legitimate business purposes. These purposes include processing and fulfilling orders, arranging shipments, managing customer accounts, responding to questions, providing requested services, improving products, and maintaining reliable digital experiences. Information may also support communication activities, including sending important updates related to purchases, accounts, services, or other customer interactions. Where permitted, personal information may also be used to provide promotional messages, product announcements, and special offers based on individual preferences.

The company may analyze general customer activity and usage trends to improve its services and better understand customer needs. Reviewing patterns in website interactions can help identify opportunities to improve navigation, develop new features, enhance product experiences, and create more convenient services. These activities are generally focused on improving operations and customer experiences while maintaining responsible privacy practices.

Personal information is not sold or exchanged for unrelated commercial purposes. However, certain information may be shared with service providers that assist with essential business operations. These providers may support functions such as payment processing, shipping services, website maintenance, technical support, customer communication, analytics, and other necessary activities. Information shared with these partners is limited to the amount required to perform their specific services, and they are expected to handle information responsibly and maintain appropriate protections.

There may be circumstances where information must be disclosed to meet legal requirements or protect important interests. The company may provide information when required by law, government requests, legal processes, regulatory obligations, or situations involving security concerns, fraud prevention, unauthorized activity, or protection of customers and company resources. Such disclosures are made only when appropriate and necessary under applicable requirements.

Protecting personal information is an ongoing responsibility. The company uses reasonable administrative, technical, and organizational safeguards to reduce risks related to unauthorized access, misuse, accidental loss, or improper disclosure. These protections may include security monitoring, access controls, internal procedures, and technology solutions designed to support responsible information management. Although strong security practices are maintained, no online system can completely eliminate all potential risks associated with digital communication and data storage.

Customers also play an important role in protecting their own information. Individuals are encouraged to maintain secure account credentials, avoid sharing passwords, and use trusted devices when accessing online services. Taking these precautions helps reduce the possibility of unauthorized account activity and supports a safer digital experience.

Depending on applicable privacy laws, individuals may have certain rights regarding their personal information. These rights may include requesting access to personal data, correcting inaccurate information, asking for deletion where permitted, and managing communication preferences. Customers who wish to make privacy-related requests may contact the company through available support channels, and requests will be reviewed according to applicable regulations and internal procedures.

The company may use cookies and similar technologies to improve website functionality and provide a more personalized experience. These tools help maintain user preferences, analyze website performance, remember settings, and understand how visitors interact with digital services. Users may adjust cookie preferences through their browser settings, although limiting certain technologies may affect how some website features operate.

Privacy practices may change over time as technology develops, business needs evolve, and privacy requirements are updated. The company may revise this privacy statement to reflect improvements in data protection methods, operational changes, or new legal standards. Updated information will be made available through appropriate communication channels so customers can remain informed about how their information is managed.

Individuals who have questions, concerns, or requests regarding privacy practices are encouraged to contact the customer support team for assistance. By maintaining responsible data handling procedures, improving security measures, and communicating clearly with customers, the company continues working to create a trustworthy environment where personal information is respected and protected.